An article in Gizmodo on July 26 followed by a feature in Telegraaf in Holland (July 27) caused a slight upward trend in video views. Media outside Korea was slow to pick up on the video. The video went on to debut at number one in the Korean music charts. On day one, the YouTube video had received over 500,000 views.
![what them gangnam style what them gangnam style](https://www.gannett-cdn.com/media/USATODAY/USATODAY/2012/12/21/psy3-16_9.jpg)
It was proceeded by two tweets from the twitter account associated with American based, a celebrity and music gossip site focused on the Korean music industry. Stage 3: The CoverageKey milestones in the release of the video show various points during the rise, plateau and eventual decline in Gangnam Style popularity. YG knew that its YouTube subscriber numbers alone would mean that it would get high volumes of views from day one. These seeding platforms were vital to its efforts.
![what them gangnam style what them gangnam style](https://www.billboard.com/wp-content/uploads/media/Psy-Gangnam-Style-screenshot-2019-billboard-1500.jpg)
Its main artists also, as is expected, have Twitter accounts, mainly being used to push information to high follower numbers.
![what them gangnam style what them gangnam style](https://m.media-amazon.com/images/I/71GIbae9TnL._AC_SY679_.jpg)
A deal announced with record label Scooter Braun was also brokered in advance, and planned to be announced at the right, strategic, time, so as to give the campaign a further boost.The company also invested in organically growing an engaged audience, so that when the right song came along, they had a large platform on which to seed the campaign to ensure maximum exposure and a surefire online hit.In addition YG's seeding platform, pre-Gangnam, it had around 2.5 million subscribers to its various YouTube channels and had achieved in the region of 1.6 billion views of musicians’ videos across those channels. Stage 1: The Set-UpDriven by the record label behind Psy (the star of Gangnam Style), YG Entertainment, the video formed part of a wider business goal to push into the US and UK music industry.The report found that YG Entertainment had spent a significant amount of time, before the song came along, setting up an office in America and exploring partnerships with artists such as Will.i.Am.